Listening Intelligence Blog

Sales Is About Listening

Posted by Allison O'Brien on May 1, 2020 5:22:07 PM

I wish I had a dollar for every time I heard someone say, “I hate sales.” Whether they said it from the perspective of “I don’t want to sell,” or “I don’t like the feeling of being ‘sold’ to,” I get it. I hate the typical notion of sales as well, what it is and how it’s generally done. But that’s not how it has to be. We can shift that paradigm by making sales about learning and listening first.

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Topics: Listening, Listening for Sales, Sales, Selling, Communication, Active Listening

How Your Sales Team Can Quickly Identify Highly Connective Listeners

Posted by Barbara Giamanco on Aug 6, 2019 8:00:00 AM

Listening is half of the communication equation. The benefits of listening intelligently are profound, especially for your sales team—those on the front lines working to increase revenue and profit for your company. In fact, one study of 267 leading U.S. businesses found that upgrading your team members' communication effectiveness is associated with a 30% improvement in your organization's market value. 

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Topics: Listening, Listening for Sales, Cognitive Diversity, Sales, Prospecting, Selling

To Get on Base Bring Buyers to You

Posted by Barbara Giamanco on Jul 31, 2019 8:28:16 AM

In the iconic movie classic, Field of Dreams, Ray Kinsella hears a voice that insists that “If you build it, he will come.” Acting on instinct, Ray builds a baseball field in his backyard Iowa cornfield. As we find out much later in the movie, the calling Ray felt had bigger implications than just the appearance of “Shoeless” Joe Jackson and the 1919 Chicago White Sox  who show up to play ball on Ray’s baseball field.

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Topics: Sales, B2B, Prospecting, LinkedIn, SEO, Selling, Lead Generation