We’ve all heard about the importance of becoming better listeners. The idea of being a good or active listener is often cited as a fundamental component of effective marketing, sales, or leadership. At the same time, there isn't usually much detailed information about what this actually means. What is listening, exactly? How can we actually become better listeners and why should we set such a goal?
You're no stranger to the concept of communication. After all, communication — whether over the phone or face-to-face — is a huge part of your work life. However, when many people think about communication, they're biased towards the role of speaking. But the other half of communication, listening, is equally important. By improving your ability to listen, you will improve your communication overall. And that can make big differences for your team's productivity: